Importance of Site Architecture in SEO

Site Architecture is SEO

What is Site Architecture?

In simple words, a site architecture is the layout of the web pages. This design impacts how web visitors interact with your website as well as the Search Engines. The key web pages, ones with the most relevant content, should be easily accessed. In terms of search engines, a site’s architecture can help with indexation and crawlability. This will play an important role in terms of the number of pages in the Search Engine’s web index. Consequently, it will impact the volume of web traffic to your site that is generated by the Search Engines.

Here are some major and minor elements to consider when it comes to website architecture listed by the top digital marketing companies –

1. Site crawlability

Search engines move through or crawl websites, flipping from one to another until they find the required information. The design of the websites influences their crawlability. For your pages to appear on the search engine page, they have to be crawled. Since there are results found under a single search entry, it is important to ensure that the sites are optimized. Though our site may be search engine optimized, there are other elements which should be put into consideration such as the JavaScript has the potential to hide links. Consequently, it is essential that we take appropriate precautions during web design to ensure that such challenges are avoided.

2. Mobile-Responsive Websites

Research by the leading SEO services company says that most of the web searches are happening on the mobile devices than on computers. The search engines reward the mobile-friendly websites. Websites which are beautifully designed for a desktop but have problems and issues on the phone have trouble showing up on research. So making sure your website is mobile-friendly, you not only retain mobile visitors but you also increase the site’s search ranking.

3. Website Speed

With tons of websites, it is no surprise that quick-loading websites are given preferential treatment. In the process of ranking, Google gives the speedy sites a small advantage over sites which are slower to load. But before you go extreme and attempt to make the site load at a lightning speed, know that this is not the magic factor to take you to the top spot. There are other factors holding priority while speed playing a supportive role.

4. HTTPs / Secure Website

HTTPs mean that the website is secure. Google prefers this structure as it is safer and more secure for the internet browsers, so to encourage this practice they give HTTPs boost when it comes to rankings.

5. Conversions

Nobody wants the users to visit our site and leave without us attaining the goal of the entire process – conversions. Irrespective of whether we are individuals or organizations, we want the people to purchase products. Hence, design the site in such a manner that makes the conversion process a natural course. The site layout should guide the user through the conversion procedure, offering then informative pages that start with general early-in-the-purchasing cycle content and progressively move them towards subsequent steps in the buying process.

6. Descriptive URLs

The proper use of keywords within the domain name and URLs help the search engines rank your page well. However, this isn’t the only major element but when used along with other techniques, descriptive titles and URLs can help.

Govinda Chandak


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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